Tire Tip

Yokohama's New Video

Larry Jewett - May 03, 2012 09:31 AM


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Yokohama Tire Corporation’s latest installment of its consumer education-focused video series – “Tire Tips” – features an updated version of how to read a tire’s sidewall. The video, posted at, is the seventh edition in the series that began in 2010.
“Understanding the information on the sidewall of a tire is very important for selecting the appropriate replacement tire,” said Fred Koplin, Yokohama director of marketing communications. “However, many consumers are not familiar with what the sidewall markings mean. By explaining them, the video educates viewers so they can more confidently make informed tire purchases.”
Koplin said future Tire Tips videos will continue to provide suggestions to consumers on ways to get the most out of their tires.
For more information on Yokohama’s extensive product line, visit