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MOPAR at SEMA

New Vehicles Being Displayed

Larry Jewett - October 25, 2011 10:10 AM

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The Challenger SRT8 ACR

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Ram 392 Quick Silver

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Dodge Durango Tow Hook

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Fiat 500 Titanium

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Chrysler Group LLC will have a major presence at next week’s 2011 Specialty Equipment Market Association (SEMA) show in Las Vegas.
This year, the 28,400 square-foot exhibit will include more than 30 Mopar®-modified vehicles from the company’s Ram, Dodge, Chrysler, Jeep®, SRT and Fiat brands. More than 500 Mopar accessories will be showcased in the exhibit.
“The aftermarket is a $34 billion-a-year industry and SEMA is the perfect place to showcase everything that Mopar has to offer,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service parts and customer-care brand. “At Mopar, we believe in giving our customers a lot of choices when they go to personalize their vehicles.  And that is why we offer extreme personalization for every single car in our showrooms.  In addition to head-turning image vehicles at the SEMA show, we also will introduce new must-see product and technology.” 
Mopar image vehicles that will be on display at SEMA include a Chrysler 300SF6, Dodge Challenger SRT8 ACR, Dodge Durango Tow Hook, Ram 392 Quick Silver, Fiat 500 Titanium and Fiat 500 Carbon.
Influenced by the success of the Mopar Drag Pak Challenger and the Dodge Viper SRT10® ACR, Mopar Underground created the Dodge Challenger ACR based on the stellar Challenger SRT8 392. The Challenger ACR is a no-frills homage to the original option-delete cars of the 1960s and 70s.
Equipped with Mopar parts, such as a coilover suspension, front-and rear-strut tower braces, short-throw shifter, front splitter, cat-back exhaust, custom exhaust headers and a set of Goodyear F1 Supercar performance tires, the Challenger ACR is an animal that has as much bark as its cornering bite. Performance enhancements in the interior include carbon fiber door panels, front race bucket seats with openings for a racing harness and the rear seat is removed and replaced by a roll bar and fire extinguisher. An SRT three-spoke flat-bottom steering wheel, SRT gauge cluster, custom bright pedal kit, Mopar Drag Pack center stack and a carbon fiber center console finish off the interior modifications.
The exterior has design cues similar to those found on the Viper SRT10 ACR, including a white body, charcoal painted roof, carbon fiber hood, rear deck lid, rear spoiler and tail lamp surround and an offset flame red stripe that runs the length of the car. Red painted mirror caps and brake calipers, unique black painted five-spoke 20-inch alloy wheels and red “ACR” fender badging finish off the exterior design details. The white and red theme carries over to the interior with white accents on the carbon fiber door panels, red armrest bars with white foam padding, red door latch release tethers, red painted roll bars and red accents on the carbon fiber racing seats covered in black Katzkin leather.
The Ram 392 Quick Silver began life as a 2011 Ram R/T. A 470 horsepower, 392 HEMI V-8 from the SRT lineup was dropped in and mated to the R/T’s 4.10 gear set and a high-stall converter. For additional performance, the Ram 392 is equipped with a cold-air intake kit and headers featuring an electronic exhaust cutout for maximum power and sound at the track.
For normal driving, a cat-back dual exhaust system intensifies the HEMI rumble. To improve braking performance, discs and calipers are replaced with a Brembo big brake kit, featuring 15-inch vented rotors and bright silver six-piston calipers in the front and rear. With the exception of a gloss black roof, the body is finished in a three-stage bright silver while the wheels, grille inserts, mirrors and select interior trim components are coated in anodized red paint.
A Mopar Underground, reverse deep-cowl aluminum hood design with functional heat extractors is inspired by the new Dodge Charger SRT8 and smoked lenses cover all exterior lighting. The Ram 392 Quick Silver is lowered 2 inches with the help of a custom suspension kit. The “slammed” look is made more evident by a Mopar body kit, consisting of sill and box pieces, finished up with a chin spoiler.
Mopar Underground added their 22-inch wheels wrapped in 275/45R22 tires up front and 305/40R22 tires in the rear. A Mopar hard tonneau cover with a unique integrated spoiler redirects the air for additional down force at high speeds and Mopar’s bed rug protects the paint. The interior features high-bolster SRT seats covered in Katzkin leather with red stitching and accents to match the steering wheel, instrument panel and Laramie Longhorn inspired leather shift knob, door panels and center console trim.
 A set of Mopar pedals and door sills are installed giving the interior an additional splash of functional aesthetics. Music is blasted through Kicker speakers, including tweeters in the instrument panel, mids in the doors and in the back, and woofers in the doors leaving plenty of room for gear behind the seats.  Simply put, the Ram 392 Quick Silver is designed to be a truck that would appropriately share a garage with a Dodge Viper.

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