Think Pink

Covercraft Launches Covers for Causes

Larry Jewett - September 04, 2012 07:28 AM


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It goes without saying that women have a tremendous impact on the automotive industry, purchasing over half of the new cars sold in the U.S. and influencing 80 percent of all family car-buying decisions (
Women also play key roles within our automotive industry, with positions in management, design, sales and the aftermarket, along with ownership of repair and parts facilities and dealerships.
As our way of acknowledging women in the automotive industry, and indeed everywhere, Covercraft is launching the “Covers for Causes” program in support of Breast Cancer Awareness.  We will contribute a percentage of our profits from the sales of these products to breast cancer research programs.
Marty Lichtmann, President of Covercraft, announced the new program by saying, “Almost everyone I know has been touched by cancer, or knows of someone who has had to battle this horrific disease.  Research has made great strides, but needs much more support in the effort to find a cure.”
The program includes a special pink version of the popular NOAH® car cover fabric made by Kimberly-Clark and a pink version of the UVS100™ Windshield Heat Shield.  Both products are custom patterned and feature a silk-screened “Covers for Causes” logo.
For more information, visit