Mustang Inspired Nail Lacquer
Product launch internationally in July
Eric Kaminsky - March 05, 2014 10:00 AM
OPI debuts a line of nail lacquer ths July inspired by the Ford Mustang.Ford Motor Company
The Mustang has served as inspiration for a lot of things over its 50 years, but now it moves into the world of fashion with a unique collaboration between Ford and OPI Products, a subsidiary of COTY Inc.
OPI will launch a line of limited-edition nail lacquers internationally in July, including its signature Race Red.
“OPI is thrilled to partner with one of the world’s top automotive companies in celebrating 50 years of Ford Mustang,” said Suzi Weiss-Fischmann, OPI co-founder and executive vice president. “For women, cars and nail lacquer offer a way to express personality. This new collection will deliver elements of sophistication, luxury, power and style fitting for both OPI and Mustang consumers.”
“Ford Mustang inspires passion like no other car, and we are excited to be working with OPI on an exclusive collection that captures the spirit of our iconic car,” said Melanie Banker, Mustang marketing manager. “There is no better way to express Mustang’s bold personality and the excitement it creates than through color.”