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Mustang Goes to Europe

Ford Announces Plans

Larry Jewett - September 08, 2012 08:00 AM

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Ford Motor Company detailed an aggressive product acceleration in Europe leveraging the company’s One Ford global portfolio and targeting opportunities for growth in the large car, SUV and commercial vehicle segments.

Ford introduced a series of new passenger cars, commercial vehicles and new technologies at a special event in Amsterdam attended by 2,500 Ford dealers, employees and media.

The company also confirmed that several additional vehicles from its global portfolio will come to Europe in the near term – including the legendary American icon, the Ford Mustang.

“Even with the near-term business environment, Europe presents a significant opportunity for profitable growth,” said Ford President and CEO Alan Mulally. “Today, we are accelerating the introduction of our new products in Europe, leveraging our One Ford plan – with a full family of vehicles offering the very best quality, fuel efficiency, safety, smart design and value – just like we did when we transformed our business in North America.

“You only have to look at the incredible response to Mustang when it has appeared this summer at the Goodwood Festival of Speed, in the U.K., and at the Le Mans Classic, in France, to get a sense of the excitement this American icon generates across Europe,” said Stephen Odell, Ford of Europe chairman and CEO. “The Mustang is uniquely Ford and has a huge fan base here in Europe. Now those fans have something to look forward to and we look forward to providing more details in the near future.”

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