Mustang 50th Sponsorship
Rain-X, Gumout maker also teams with O’Reilly Auto Parts
Eric Kaminsky - February 25, 2014 10:00 AM
Some of familiar ITW Global Brands
ITW Global Brands will be the official sponsor of the Manufacturer’s Midway at the Mustang 50th Birthday Celebrations, to be held at the Charlotte Motor Speedway and Las Vegas Motor Speedway April 16-20.
The company markets products under the Rain-X, Gumout, Black Magic, Blue Coral, Slick 50, NOS, Slime, Permatex, Fast Orange, Fix-A-Flat and No Touch brands.
In addition, ITW Global Brands is teaming up with O’Reilly Auto Parts to offer a special Mustang Sweepstakes at O’Reilly Auto Parts stores from February 26 to April 29, 2014. The grand prize will be a 2015 Mustang; there will also be instant offers and 6,000 other prizes including Mustang 50th Birthday official merchandise. Social media, e-mail marketing, and in-store and print advertising will be used to create consumer awareness of this promotion.