Mopar For Chicago
Ready for Upcoming Auto Show
Larry Jewett - January 29, 2013 03:34 PM
Chrysler Group LLC will feature a Mopar garage at this year’s Chicago Auto Show . . . and walls of Mopar parts and accessories for the company’s Dodge Dart, Fiat 500 and SRT Viper.
A 1,015 sq.-ft. garage exhibit will feature select Mopar performance parts and accessories for the all-new 2013 SRT Viper and Dodge Dart. In the Fiat exhibit, a glass wall of Mopar parts and accessories for the Fiat 500 will also be on display. In total, more than 300 Mopar performance parts and accessories will be shown.
“Customization is king,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “At Mopar, we offer more than 500,000 quality-tested parts and accessories throughout the world. In Chicago, we want to give show-goers an idea of how they can personalize and accessorize some of our new vehicles and furnish their garage in full Mopar style.”
Inside of the Mopar garage will be the new Mopar ’13 and a fully Moparized all-new 2013 SRT Viper. In addition to these vehicles and other parts, accessories and Moparabilia, both NHRA 2012 championship trophies won by Pro Stock driver Allen Johnson and Funny Car racer Jack Beckman will also be highlighted in the display.
For show-goers who want to create their own Mopar garage, Mopar now offers high-end commercial-grade toolboxes that feature the brand’s logo and are available in three colors: Mopar Blue, HEMI Orange and White. Mopar will also introduce a full line of standard and commercial-grade custom cabinetry. Customers may visit www.wearmopar.com to purchase toolboxes and other Moparabilia.
Other Moparized vehicles that will be on display include a Chrysler Town & Country, Dodge Dart, Fiat 500, Jeep Wrangler, and Ram truck.