MOPAR at SEMA
Excitement is building
Larry Jewett - October 17, 2013 11:06 AM
Chrysler Group LLC today released an image of its new limited-edition Mopar ’14, which will debut at next month’s Specialty Equipment Market Association (SEMA) show in Las Vegas.
“Our new Mopar ’14 will instantly resonate with enthusiasts,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “This limited-edition ride is for muscle-car fans who love high octane and customizable performance.”
The new Mopar ’14 will be one of 20 customized vehicles on display in the brand’s 15,300 square-foot exhibit. The limited-edition vehicle follows the Mopar ’10 Challenger, Mopar ’11 Charger, Mopar ’12 300, and Mopar ’13 Dart. In addition to custom vehicles, the brand will showcase new Jeep® Performance Parts from its newly created Mopar Off-Road Division. The SEMA Show runs Nov. 5-8 at the Las Vegas Convention Center.