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Loyalty Leaders

Chrysler wins five Polk Awards

Andy Bolig - January 31, 2014 08:00 AM

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Customers will only come back if they trust their vehicles

The Chrysler Group started off the 2014 calendar year by winning five Polk Automotive Loyalty Awards, presented by IHS Automotive.

The Chrysler Town & Country, Jeep Grand Cherokee, Dodge Challenger, Jeep Wrangler and the Fiat 500 all won Polk Loyalty Awards. The award recognizes manufacturers for superior owner loyalty performance, which is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make. The 2013 awards are based on an analysis of more than 7.4 million new vehicle owners who bought new vehicles again during the 2013 model year.

”Chrysler Group’s emphasis on owner loyalty across their lineup is an indicator that the organization is truly working with consumers to bring them back” said Jeffrey Anderson, director of loyalty and source of sales solutions at Southfield, Mich.-based IHS Automotive, a division of research and analytics firm IHS. “To see five awards across multiple segments is impressive, and Town & Country’s run is unprecedented.”
                                                                                      
“Winning five Polk Automotive Loyalty Awards is proof-positive of Chrysler Group’s drive to build the best vehicles on the market,” said Reid Bigland, Head of U.S. Sales, Chrysler Group LLC. “Customers will only come back if they trust their vehicles to deliver flawless quality and reliability, and these awards speak volumes about Chrysler Group’s extensive vehicle lineup.”
 
With record sales levels since the reintroduction of the Challenger in 2008, the Dodge brand’s performance icon continues to deliver exactly what muscle car enthusiasts want – a powerful and efficient engine lineup, iconic muscle-car design with numerous personalization packages. Dodge Challenger combines world-class ride, refinement and braking performance with more power and a track-tuned suspension to deliver a thrilling driving experience. With its award-winning 3.6-liter Pentastar V-6 engine producing 305 horsepower and an impressive 25 mpg highway, the Dodge Challenger is the most powerful, refined and technologically advanced entry-level Challenger ever. And now with the return of “Scat Package” performance stage kits, plus the enthusiast-demanded Shaker performance hood with its HEMI® V-8 engine-mounted, fully floating scoop and exposed high-flow element for cold-air induction – the new 2014 Challenger R/T Shaker delivers up to 375 horsepower, performance and even more heritage-inspired style for the most hardcore Dodge enthusiasts.

 

 

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