Dodge and Motley Crue
Latest Giveaway Includes Car and Band Prizes
Larry Jewett - April 23, 2014 08:58 AM
Muscle car enthusiasts and rock ‘n’ rollers looking for a chance to be bad need to look no further as Dodge and Mötley Crüe launch a nationwide promotion.
The “Dodge Chance to Be Bad Giveaway” kicks off this week as part of the partnership between Dodge and the iconic rock ‘n’ roll band, as Mötley Crüe embarks on its “Final Tour.” The Dodge brand is the presenting sponsor of the tour, which kicks off July 2 in Grand Rapids, Mich.
Fans have an opportunity to win a 2015 Dodge Charger or Challenger, an ultimate Mötley Crüe VIP experience that includes meeting the band, and other prizes, including autographed guitars, band collector’s items and tickets to the notorious rock band’s “Final Tour” this summer.
“The 2015 Dodge Charger and Challenger are the ultimate American muscle cars just as the much anticipated Mötley Crüe ‘Final Tour’ is the ultimate high octane music event of the summer,” said Tim Kuniskis, President and CEO, Dodge Brand, Chrysler Group LLC. “The ‘Chance to Be Bad Giveaway’ gives our mutual fans an opportunity to win prize packages that are just as irreverent as our new muscle cars and the band itself.”
The nationwide promotion utilizes the Dodge and Mötley Crüe digital and social media outlets to build excitement and give fans many ways to vie for the large prize pool. Participating Dodge dealers and regional business centers as well as the band are also promoting the giveaway.
Registrants entering at www.dodgechancetobebad.com can earn five more chances to win by sharing custom links with their friends across Facebook, Twitter, Pinterest, Google+ and LinkedIn. Qualified registrants will also receive an exclusive offer to test drive a new 2014 Dodge vehicle at their local dealer and receive Mötley Crüe concert tickets when they do.
In addition, fans of the Dodge Facebook page will be invited to like and comment during a weekly wall contest to enter to win a package of exclusive Mötley Crüe collector’s items.
The “Dodge Chance to Be Bad Giveaway” is open to legal residents of the 50 United States and the District of Columbia, who are 18 years of age or older and have a valid driver’s license. Sweepstakes concludes July 1, 2014. Complete rules and additional information are available at http://dodgechancetobebad.com/rules.aspx.
Dodge has used the band’s hit single “Kickstart My Heart” in three 30-second commercials for the Charger and Challenger as the energy of the song and band captures the spirit and energy of the brand. “Uncle,” “Dream Job” and “Engine Note” can be seen on the brand’s YouTube channel.