Purple Bot

Video contest winner

By Larry Jewett - June 23, 2011 03:09 PM


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“Dr. Dan” Lamoureux of Thornton, Illinois, was crowned the winner of the Royal Purple Reel Wars Video Contest. Lameroux’s video entitled “Purple Bot” was a finalist when it placed in the top five of the 43 videos that were submitted based on online voting. 

Purple Bot introduced in the video by Dr. Dan, has the capability to sense what kind of Royal Purple product is needed for each application and is then dispensed from his robot body. "All of the Top Five videos were entertaining, but Purple Bot was my favorite because it was a simple and memorable concept executed well.  A key point is that this video clearly demonstrated several specific uses of Royal Purple products.  The acting was good and production quality just right.  Great job Dan," said judge Paul Schiefer. View the winning video on YouTube at (

Lamoureux said making the video took a week. The biggest task was finding just the right parts for the Purple Bot. “I probably went to eight different stores before I found the perfect plastic garbage can for his body,” he said. He also drove two hours to Indiana to get one shot of the Purple Bot and the boat.

When asked how he plans to spend his $5000 grand prize, Lamoureuxsaid, “I’m going to blow the money on a bunch of trivial stuff like gas, food, groceries, new brakes for my car and student loan payments. And because I need all the good karma I can get, I’ll also donate a percentage of the winnings to charity.” 

Earning special mention from the judges were Everybody Loves Royal Purple by Helen Arnold of Houston, Texas ( and Purple Morning by Vince Roy of Ontario, Canada (