MOPAR at SEMA
A few vehicles that will be on display.
Larry Jewett - October 12, 2012 04:46 PM
When the 2012 Specialty Equipment Market Association (SEMA) Show takes place in Las Vegas, Oct. 30 – Nov. 2, enthusiasts will see 24 “Moparized” Chrysler Group LLC vehicles on display. Unique Chrysler, Jeep®, Dodge, Ram, SRT® and FIAT® brand vehicles outfitted with more than 500 Mopar® performance parts and accessories will pack Chrysler Group’s 15,300-square-foot exhibit.
“The SEMA show is the perfect place for us to showcase our vast portfolio of proven, quality-tested Mopar performance parts and accessories,” said Pietro Gorlier, President and CEO of Mopar®, Chrysler Group LLC’s service, parts and customer-care brand. “We hope that show-goers look at each of these vehicles and get inspired to customize and accessorize their rides.”
Here are some select “Moparized” vehicles that will take center stage at SEMA:
Dodge Charger Juiced
Imagine a modern-day take on a custom street rod, mated with an emissions-friendly powerplant and a bountiful array of Mopar parts and accessories which demonstrate what the average owner can create. That’s the Dodge Charger Juiced.
Front and center is the Viper V-10 Mopar crate engine, which provides the Dodge Charger Juiced with the soul of a hotrod by taking a fast car and inserting an even more powerful engine. The Viper V-10 injects a venom-worthy boost of 650 horsepower into the Charger Juiced, but tones down the emissions to remain eco-friendly. The Mopar cold air intake and Mopar cat-back exhaust provide even more horsepower and a menacing engine note, while the Mopar lowering kit tightens the ride and improves cornering.
The design of the Charger Juiced complements the aggressive lines of the Dodge Charger while evoking a custom-rod feel with a restrained subtlety. The Mopar front chin spoiler, Mopar Performance prototype hood (with a functional forward-facing intake) and roof carry a darker matte version of the custom Metallic “Copperhead” paint of the vehicle. Unique Mopar matte black hood graphics and decklid graphics are also featured. The body-color split cross hair grille boasts a Mopar grille badge, and Mopar-exclusive 20-inch lightweight wheels are also trimmed in matte black, with an accent “Copperhead” stripe.
“Copperhead” inflections reach inside of the Charger Juiced, where unique black Katzkin leather seats stand out with touches of “Copperhead” color. Accent “Copperhead” color stitching may be found on the steering wheel, shifter and armrest, and a “Copperhead” logo is embroidered on the seatbacks. The large aluminum instrument panel bezel is matte black but also touched by subtle hints of the outside hue. The interior is finished off with Mopar logo door-sill guards, Mopar logo premium carpet floor mats and the Mopar pistol-grip shifter.
The new 2013 SRT Viper isn’t just the ultimate super car. It’s also the ultimate super car for accessories and performance parts, thanks to Viper owners who love to customize their Snake. The “Moparized” 2013 SRT Viper is a showcase for what may be done with a little imagination and a lot of Mopar products.
The race-inspired, customized yellow SRT Viper utilizes many lightweight carbon fiber parts, including underhood, with an exposed carbon fiber performance cross X-Brace trimmed in a satin finish, with a decal-cut Viper “Stryker” logo in the center of the unique X-Brace. Due to its carbon fiber construction, the X-Brace is close to 50 percent lighter than the factory version, with the same strength and functional stiffness. The engine cover is also constructed of carbon fiber and aluminum, and emblazoned with the SRT logo, as is the prototype aluminum oil filler cap. Performance is also improved by a carbon fiber aero package, and for handling, Mopar coil springs aid in suspension performance.
The full black interior includes yellow accents throughout, offering subtle touches that bring the outside color to the inside. Sabelt hard-shell seats, which include a six-point safety harness, carry the yellow exterior color on the back. The seat edging is black Katzkin leather with yellow accents in the perforations, giving a subtle, tailored feel to the interior. Further touches are added with a Mopar billet aluminum shift knob and billet aluminum HVAC bezels and controls.
A fun and unique appointment is the carbon fiber bulkhead satchel, with a universal integrated quick-release camera mount, for owners who like to track their adventures with the security and convenience of a mounted camera inside the vehicle. The Viper is also modified with bright, polished chrome door-sill guards that carry the Viper logo and a race-inspired, sand-blasted aluminum Mopar bright pedal kit, with the Viper logo etched in the pedals. The footrest pedal also carries the “Stryker” logo, adding to the many surprising touches. Exterior upgrades include optional “Track Pack” wheels finished in hyperblack, a front tow hook and an LED fog lamp kit.
Fiat 500 Beach Cruiser
A playful take on the West Coast car customizer vibe, with a unique and entertaining surf motif, is the aim of the Fiat 500 Beach Cruiser. The unique charcoal, matte-finish grey Fiat 500 features a widened body (by a foot for both the front and rear) with old school-style fender flares that cover aluminum Mopar prototype wheels. Red paint brightens the rims, as well as satin and brushed center caps that give a clean look while hiding the lug nuts.
The exterior metal work receives a satin, brushed finish on the door handles, mirrors and Mopar fascia accents, including the front chin spoiler, and Mopar roof rack surfboard carrier. Touching all points on the vehicle, headlamps are tinted, and cues from vintage hot rod culture are found on the prototype Mopar hood and Mopar rear deck lid, which boast louvers that are both functional and also aesthetically appealing. Teak woodwork on the slats of the roof rack, which carries a custom surfboard painted to match the body, add a unique touch.
The interior of the Fiat 500 Beach Cruiser is just plain fun, with a capital “F.” Themes on the exterior make their way to the interior, with trim bezels that also carry the satin brushed finish. As with the roof rack carrier, the creative “boardwalk” inspired floor slats are finished with teak woodwork. The dark grey naugahyde high-gloss vinyl seats receive a wild touch with red-and-white “beach towel” seat inserts.
An extended shifter, capped off by a white ball, completes the interior. Performance upgrades include a Mopar exhaust and Mopar cold-air intake to provide horsepower boosts, while the Mopar strut tower brace improves handling. The FIAT 500 Beach Cruiser wouldn’t be complete without the cherry on top — a hula girl figurine, placed front and center on the dash.
The Urban Ram comes ready to play, with impressive toys both under the hood and throughout the exterior. The 2013 Ram 1500 packs plenty of muscle with a 392 HEMI engine, but that wasn’t aggressive enough. Add Mopar headers, a Mopar cold-air intake and Mopar performance dual exhaust with chrome tips into the mix, and the intimidation factor of the Urban Ram hits the redline. A Mopar performance handling kit and SRT rotors and brake calipers help rein in all that horsepower.
The exterior look is a clean, Modern Blue paint scheme accented with a “Mopar” blue stripe, reminiscent of the limited-edition Mopar ’11 Charger, and a Mopar logo emblazoned on the rear side panel on the driver’s side. The already-forceful feel of the Urban Ram is put into overdrive with a sport performance hood and body kit.
The potent look of the Ram is carried out with 22-inch R/T wheels painted hyperblack, with a Ram logo wheel center cap also done in hyperblack. The fiberglass tonneau cover matches the body color, and a bed rug, bed ambient light kit and Mopar design badge round out modifications.