Measuring Success

Numbers for America's Car Museum

Larry Jewett - February 13, 2013 10:00 AM


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From the June 2 grand opening to the Kirkland Concours d’Elegance and the Drive Down Hunger initiative during the holidays, 2012 was a successful first year for LeMay – America’s Car Museum (ACM)…for a number of reasons.
“In just the last six months, we opened our doors to the public, welcomed 150,000 visitors, debuted a motorcycle festival, established long-term partnerships with businesses and charities, and even gave parents a shriek-free zone while their kids were at the Justin Bieber concert next door,” said David Madeira, ACM president and CEO.  “It was a fun, exciting time for America’s Car Museum, and even better things are down the road.”
Here’s a by-the-numbers look at ACM 2012:
2,000,000. Dollar value of vehicle donations received.
450,250. French fries eaten in ACM’s Classics Café.
10,000. Grand opening weekend visitors (June 2-3, 2012)
6,676. Facebook “likes.”
3,854. ACM memberships.
1,200. Participants in ACM’s Drive Down Hunger holiday season food initiative to help feed Tacoma’s less fortunate.
1,081. Tires in the museum.
1,003. Glasses of champagne sipped during the opening gala.
1,000-plus. Stories published locally and nationally about ACM.
660. ACM-branded baseball caps sold in the museum store.
182. Active volunteers.
50. States from which visitors attended the museum.
34. Red cars in the collection.
31. Roadsters in the museum.
30. Concours-level ($100,000+) museum sponsors, including State Farm, AAA, NAPA and Coca-Cola.
26. Countries represented by museum visitors.
25. Jokes told by Jay Leno during the June opening gala.
6. Major awards won.
2. DeLoreans in the collection.
1. Major League Baseball batting champs in attendance during grand opening weekend (Mariners’ legend Edgar Martinez).
0. Larger auto museums in North America.