Lutz Honored

New EyesOn Design Award

Larry Jewett - December 06, 2012 10:37 AM


Image 1 of 1

EyesOn Design will present a new award - the Design Catalyst Award - on Tuesday, January 15, during the North American International Auto Show.
The EyesOn Design Awards honor the best production and concept cars making their North American or worldwide debut at the Detroit North American International Auto Show (NAIAS). The EyesOn Design Awards are selected by a panel of 25 active and retired design heads of automotive OEMs, transportation design chairs from top art schools, and an occasional designer from another field.
The Design Catalyst Award joins the Best Designed Concept Vehicle Award and the Best Designed Production Vehicle Award.
The Design Catalyst Award goes to an individual who recognizes the great among the many good designers, and serves to enable their continued success. The inaugural award will be presented by Wayne Cherry to Bob Lutz, of whom it has been said "he is responsible for more vehicle styling on the world's roads while at BMW, GM, Ford and Chrysler than any man alive".
Cherry, retired Vice President of Design at General Motors, credits Bob Lutz as the executive who empowered the successful string of vehicles in the Cherry era at General Motors.  Cherry himself will receive the EyesOn Design 2013 Lifetime Design Achievement Award next June as part of the EyesOn Design summer week of activities.
A benefit for the Detroit Institute of Ophthalmology, EyesOn Design is a major source of revenue for the DIO's research, education and support group programs for the visually impaired. The DIO is a division of the Department of Ophthalmology of the Henry Ford Health System, a not-for-profit 501(c)(3) corporation.