Helping the Needy

America's Car Museum Steps Up

Larry Jewett - December 14, 2012 11:12 AM


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LeMay – America’s Car Museum (ACM) will launch a community-focused program in January 2013 titled “Giving a Break.”  The $100,000 museum initiative includes an alliance with United Way Pierce County (Washington) to distribute ACM tickets to the area’s economically challenged, including veterans, children and elderly persons.
“A large portion of the funding for our museum came from our community,” said ACM President and CEO David Madeira. “Consequently, we feel a deep obligation to give back to our city. The ‘Giving a Break’ program is about making our world-class attraction accessible to everyone in the community, regardless of income or economic challenges.  After all, this is America’s Car Museum.”
“We recognize the importance of local attractions supporting and giving back to their community,” said Rick Allen, president and CEO of United Way Pierce County.  “ACM’s Giving a Break initiative is aimed at making the arts available to everyone in Tacoma, which is something we strongly support.  In this economic climate, we are finding those at the lower end of the economic scale being more and more cut off from even everyday family activities.  Today, it’s difficult for some to afford a movie for the family, a park entrance fee or a ballgame.  We’re very enthusiastic to participate in this deserving local effort sponsored by America’s Car Museum.”
For more information on ACM’s Giving a Break program, visit