Crue-zin With Dodge
Band Makes Final Tour with MOPAR
Andy Bolig - January 30, 2014 10:13 AM
After more than three decades together, iconic rock ‘n' roll band Motley Crue announced its final tour. The Dodge brand is the presenting sponsor of the tour, which begins this summer.
Motley Crue made the announcement in Los Angeles earlier this week where the band signed a formal “Cessation of Touring Agreement,” effective at the end of 2015, before celebrating the announcement with performances on ABC’s Jimmy Kimmel Live (Tuesday) and CBS This Morning (Wednesday).
The “Final Tour,” presented by Dodge and produced by Live Nation, will kick off in North America July 2 in Grand Rapids, Mich., and reach 72 markets before hitting international cities in 2015. Rock legend Alice Cooper will join Motley Crue as a special guest for an incredible music package.
"Whenever I talk to people about Motley Crue, the common thread is how cool and relevant the band remains even after 33 years," said Tim Kuniskis, President and CEO, Dodge Brand, Chrysler Group LLC. "This irreverent 'staying power' resonates deeply with the Dodge brand as we turn the corner on our 100-year anniversary. What better way to celebrate the band's final tour and the 25th anniversary of 'Kickstart My Heart' than to do it together?"
Dodge has used the band’s hit single “Kickstart My Heart” in three 30-second commercials for the Charger and Challenger as the energy of the song and band captures the spirit and energy of the brand. “Uncle,” “Dream Job” and “Engine Note” can be seen on the brand’s YouTube channel.
With more than 80 million albums sold, Motley Crue has sold out countless tours across the globe and spawned more than 2,500 Motley Crue branded items sold in more than 30 countries. The band has proven they know how to make a lasting impression and this tour will be no different: fans can expect to hear the catalog of their chart-topping hits and look forward to mind-blowing, unparalleled live production.
“When it comes to putting together a new show we always push the envelope and that’s part of Motley Crue’s legacy,” explains Nikki Sixx (bass). “As far as letting on to what we’re doing, that would be like finding out what you’re getting for Christmas before you open the presents. We think in an age of too much information, we’d like to keep some surprises close to our chest until we launch the Final Tour.”
For a list of tour dates and more information on the tour.