Chrysler Ad Tops
Super Bowl Ad Best Automotive Commercial
Larry Jewett - March 01, 2014 09:00 AM
For the fourth consecutive year, one of the Chrysler Group’s commercials aired during a Super Bowl has ranked as the #1 automotive commercial by viewers in the 2014 annual YouTube Ad Blitz results. The Chrysler brand’s two-minute “America’s Import,” featured legendary American musician/singer/songwriter Bob Dylan. In a collaborative first for the artist, Dylan not only appeared in the commercial and provided one of his tracks, “Things Have Changed,” but also narrated the apologue that celebrates "America's Import."
“The annual YouTube Ad Blitz poll is a key indicator of impact of the Super Bowl commercials, and we are proud to hold the top auto position now for the fourth consecutive year,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “This year’s two-minute commercial entitled ‘America’s Import’ struck a chord with millions of viewers as it introduced our latest innovation, the all-new Chrysler 200 coming to market this spring.”
The commercial features gritty, industrial imagery from Detroit, providing glimpses of the men and women from past and present committed to building world class automobiles, including footage at Chrysler Group’s renovated Sterling Heights Assembly Plant. It was interspersed with bold American imagery covering the nation’s most iconic paved roads, beaches and diners. other well-known personalities including Dylan himself (past and present), James Dean, Julius Erving and Marilyn Monroe. The spot also features footage of Dylan filmed in the greater Los Angeles area, in the new Chrysler 200, and in iconic surroundings suggested by the songwriter, including the Bradbury Building (the city’s oldest landmarked building).
The commercial secured the #3 commercial spot overall in the contest. The spot, with all results, can be viewed at http://www.youtube.com/user/adblitz.
This marks the fourth consecutive year that one of the Chrysler Group’s commercials running during Super Bowl has landed in the top automotive spot. Previous winners include Chrysler brand’s “Born of Fire” with Eminem (2011), “Halftime in America” with Clint Eastwood (2012), and the Ram brand’s “Farmer” (2013) featuring the voice of legendary radio broadcaster Paul Harvey.