Valvoline Reinvention Project Update

The reveal is almost here

Larry Jewett - April 03, 2014 02:42 PM


THe Valvoline Reinvention Project will be revealed soon.

Larry Jewett

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Soon, the world is going to know. NASCAR drivers Jimmie Johnson and Dale Earnhardt Jr. have been called upon to help Valvoline with the Reinvention Project and the outcome is days away from being unveiled.
Valvoline has been re-inventing motor oil for 140 years and the company decided to see how these two star drivers would reinvent a Chevy truck if they had a chance. The drivers were given a clean sheet of paper and worked with Hendrick Performance personnel to bring the trucks to reality. If you go to, you’ll get your first glimpse at what has been chosen (as well as a chance to win a Dale Jr. or Jimmie hat).
Contestants who jumped onto the contest earlier are in line to win their own personalized truck. They won’t be choosing either Jimmie’s or Dale’s (Try getting those trucks away from those guys), but Valvoline is footing the bill to let someone else do some re-inventing.
It’s going to be interesting to see what Dale Jr. and Jimmie have chosen. We are going to pull back the curtain when they do, so stay here or visit to find out…and good luck to the contestants.

Here's the last hint - you're going to love it.