The Rest of the Story
Complete Chevy History Now Ready
Larry Jewett - December 12, 2012 09:39 AM
Arcadia Publishing has added a new entry in the popular Images of America series. This new book follows the previously released Chevrolet 1911-1960 by Michael W.R. Davis. The latest book, also written by Davis, is entitled Chevrolet: 1960-2012 and completes the history.
From 1960 to 2012, the U.S. auto industry and Chevrolet experienced fundamental changes in their products and business plans. In the 50-plus years illustrated in this book, two basic changes in the marketing of motor vehicles are evident: the rising proportion of trucks among all vehicles sold and the incursion of European and Asian brands into the market. Even though the number of different Chevrolet passenger car models tripled, total car sales for the brand fell. Chevrolet: 1960-2012 relates the year-to-year evolution via what was once the largest-selling make.
This 128-page volume, which sells for $21.99, traces the second half (1960-2012) of Chevrolet’s 100-year history in photographic detail and provides an unparalleled spotter guide for long-forgotten or never-known Chevrolet cars and trucks.
It is available at area bookstores, independent retailers, and online retailers, or through Arcadia Publishing at (888)-313-2665 or www.arcadiapublishing.com