Support for JR Motorsports
Valvoline on Board
Larry Jewett - February 28, 2014 09:00 AM
Valvoline, a leading marketer, distributor and producer of quality branded automotive and industrial products and services, has entered into a multi-year sponsorship agreement with JR Motorsports. The sponsorship kicked off at the 2014 NASCAR Nationwide Series season-opening race at Daytona International Speedway.
The Official Lubricants Supplier of JR Motorsports beginning in 2014, the Valvoline brand will be featured as an associate sponsor of the team’s Chevrolet Camaro race cars. The company will utilize Nationwide Series drivers Dale Earnhardt Jr., Regan Smith and Chase Elliott to promote Valvoline premium motor oil products. In addition, JR Motorsports will use a specially designed Valvoline racing formulation in its Chevrolet racing engines.
“The Valvoline team is thrilled to serve as the technology partner to JR Motorsports,” said Heidi Matheys, senior vice president of Valvoline’s Do-It-Yourself channel. “This is a great opportunity to feature our innovative American brand of motor oil and extend our racing heritage and relationship with the Hendrick Motorsports family.”
“We welcome this Valvoline partnership with open arms because it is an innovative American brand that has a great racing heritage and a winning motor oil race history,” said Kelley Earnhardt Miller, general manager of JR Motorsports. “The Valvoline brand fits well within the fabric of our company. We have a great respect for its history in our sport and its impact in the automotive industry.”