Most Initial Quality Awards

Eight segment awards with a total 15 models in top three

Andy Bolig - June 20, 2013 05:04 PM


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Nothing energizes us more than receiving the verification of quality from our customers

Chevrolet leads all nameplates with five segment awards and GMC and Chevrolet rank second and fifth among all industry nameplates

General Motors built on a strong performance in last year's J.D. Power and Associates Initial Quality Study, placing about 50 percent of its vehicles in the top three of their respective segments with a company-best eight segment awards.

GMC ranked second overall in initial quality, climbing 10 spots, and was the top-ranked non-premium brand. Chevrolet also jumped 10 spots and ranked fifth overall and second among non-premium brands. Together with Buick and Cadillac, all GM brands performed better than the industry average of 113 problems per 100 vehicles.   

In addition, GM was awarded the Silver Plant Assembly Line Quality Award for its Oshawa, Ontario, plant where the Chevrolet Equinox and Impala are built. 

GM swept the Large Heavy Duty Pickup segment (Chevrolet Silverado HD, GMC Sierra HD) and Large Light Duty Pickup segment (GMC Sierra LD, Chevrolet Avalanche and Chevrolet Silverado LD.

“Nothing energizes us more than receiving the verification of quality from our customers,” said Alicia Boler-Davis, vice president Global Quality and U.S. Customer Experience. “The overall ownership experience of the people who buy our cars and trucks is founded on providing vehicles with innovative technologies, while ensuring highest levels of initial and long-term quality and services they can rely on.”

The 2013 IQS is based on responses from more than 80,000 purchasers and lessees of new 2013 model year vehicles surveyed at 90 days of ownership.  The study was redesigned for 2013 and provides manufacturers with information they can use to quickly identify problems and drive improvement.



Brand Highlights


Chevrolet (Segment Award Recipients)

Camaro – Midsize Sporty Car

Impala  -  Large Car

Tahoe – Large CUV

Silverado HD – Large Heavy-Duty Pickup

Avalanche – Large Light-Duty Pickup

Segment Top 3

Spark – Ranked Second  - City Car

Equinox – Ranked Third – Compact CUV

Silverado LD – Ranked Third – Large Light-Duty Pickup



Escalade – Segment Award Recipient - Large Premium CUV

CTS – Ranked Third – Compact Premium Car



Encore – Segment Award Recipient – Sub-Compact CUV

Enclave – Ranked Second – Midsize CUV

Regal – Ranked Third – Midsize Car



Sierra LD – Segment Award Recipient - Large Light-Duty Pickup

Sierra HD – Ranked Second – Large Heavy-Duty Pickup