GM Supports Flint
Back to the Bricks Events
Larry Jewett - December 11, 2013 10:22 AM
The Durant-Dort Factory One facility was purchased by GM earlier this year. It is slated to be restored and turned into a facility to support GM activities in Flint, including the annual Back to the Bricks car show and cruise.GM
Al Hatch, founder of the annual Back to the Bricks car show and cruise in Flint, Michigan, shares details about General Motors’ support of the annual show and cruise activities, including involvement in a five-city cruise in Michigan and Indiana in 2014.GM
General Motors will boost its support of the annual Back to the Bricks car show and cruise. A five-year deal shows GM providing financial support and various assets to support multiple Back to the Bricks activities throughout the year.
“Back to the Bricks is a terrific car show and cruise, but it's more than that – it’s also an economic driver that brings visitors and money to the greater Flint area,” said Mark Reuss, president of GM North America. "It's something GM is happy to support."
Back to the Bricks typically attracts more than 500,000 visitors and several thousand classic vehicles during the annual show and cruise each August.
GM’s support of Back to the Bricks activities includes an annual promotional tour (now called the Michiana Tour) June 20-24, 2014 with 150 classic vehicles touring Michigan and Indiana cities to promote the annual show and cruise in Flint; Tune-Up Week for the week of Aug. 3, 2014 with several communities in the Flint area host special events leading up to the annual show and cruise and the Back to the Bricks car show and cruise Aug. 12-16 with activities include rolling cruises, drive-in movies and the annual car show in downtown Flint.
Earlier this year, GM purchased the historic Durant-Dort Factory One building and planned to create a multi-use facility showcasing Flint’s carriage and automotive history. Buick car enthusiasts used the parking lot near the factory to display their cars during the 2013 show. It is expected to host similar vehicle displays in the coming years.