Get Belted Or Be Grounded
General Motors and OnStar join in the effort to get people to buckle up
Andy Bolig - May 29, 2014 09:59 AM
GM is announcing plans to launch a new Belt Assurance System on select fleet vehicles later this year
In support of the Click it or Ticket campaign, GM is announcing plans to launch a new Belt Assurance System on select fleet vehicles later this year.
This belt assurance system was developed by GM to help ensure the driver and right front passenger are belted prior to the vehicle being driven. This system does not allow shifting from “park” until the driver and right front seat belts are buckled. According to Automotive News, GM spokeswoman Jennifer Ecclestone said the new belt assurance system will be offered as an optional feature in select 2015 models, including the GMC Sierra and the Chevrolet Cruze, Colorado and Silverado. GM does not plan to charge extra for this feature.
“Customer safety is on the forefront of everything we do. It is essential for the safety of our customers’ and all drivers’ safety to develop the habit of buckling up each and every time they get into their vehicles,” said Jeff Boyer, vice president, GM global vehicle safety. “We continue to support this program by NHTSA to remind our drivers to buckle up each time they start their vehicles while also developing other safety features like our Belt Assurance System.”
According to NHTSA, seat belts saved an estimated 12,174 lives in 2012. From 2008 – 2012 seat belts reportedly saved nearly 63,000 lives. Conversely, the annual, two-week Click it or Ticket campaign has resulted in more than three million traffic citations over the past five years.
OnStar supported the effort by reminding subscribers who press the blue OnStar button for non-emergency requests to “Remember to stay buckled up.” The reminder took place throughout the duration of NHTSA’s Click it or Ticket campaign which ended on June 1.