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Welburn Honored

Nicola Bulgari Award Given

Larry Jewett - June 22, 2012 11:05 AM

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Ed Welburn receives the inaugural Nicola Bulgari award at LeMay - America's Car Museum. In the photo, (l to r) are Nicola Bulgari, Ed Welburn and David Madeira, president and CEO of LeMay - America's Car Museum.

Bob Gassen

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In conjunction with its grand opening, LeMay – America’s Car Museum (ACM) presented its “Nicola Bulgari Award” to Ed Welburn, vice president of global design for General Motors. The award is named for jewelry magnate Nicola Bulgari, Vice Chairman of the Bulgari Group and an avid collector of American cars.
The Bulgari award is to be annually presented to individuals who make outstanding contributions to preserving America’s automotive heritage through education, restoration or collecting classic cars.
“Nicola Bulgari loves America: its movies, its jazz and, most of all, its cars,” said David Madeira, president and CEO of ACM. “He has devoted his life to preserving, showing and driving them, so it is very fitting that this award be given in his name.”
Award recipients must be widely recognized in the automotive community for outstanding contributions to the preservation of America’s automotive heritage and for promoting the active use of historic cars today. Welburn was selected to receive the 2012 Nicola Bulgari award for his commitment to maintaining, perpetuating and sharing GM’s design heritage.
“I firmly believe that in order for our designers to create great new vehicles, they need to understand the rich history of our brands,” said Welburn. “Our own collection – the GM Heritage Center – maintains a rich history of GM concept and production vehicles. Furthermore, we have a special staff and facility at GM Design dedicated to the restoration and maintenance of our historic concept cars. These include vehicles like the Y-Job, Stingray Racer, Mako Shark, and Firebirds I, II and III, to name just a few.
“The GM Heritage Center opened in 2005 to retain the company’s historical and concept cars, instead of allowing such vehicles to be sold or scrapped. During the financial crisis of 2008 and 2009, the GM Heritage Center was maintained by the company, and it continues to operate today with more than 400 vehicles in its collection.”
Welburn was presented with a trophy made by one of Bulgari's own silversmiths in Rome, Italy. A personal version of the trophy is given to each recipient, and a perpetual trophy will remain at ACM.

Ed Welburn receives the inaugural Nicola Bulgari award at LeMay - America's Car Museum. In the photo, (l to r) are Nicola Bulgari, Ed Welburn and David Madeira, president and CEO of LeMay - America's Car Museum. (Photo credit: Bob Gassen/ACM).

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