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Lucas Oil Purchases MAVTV

Major Plans to Upgrade Cable Channel Programming

Andy Bolig - September 30, 2011 10:24 AM

Lucas Oil will make a significant financial investment in MAVTV and has plans underway to improve both the quality of the programming and the value of the Network.

Lucas Oil Products, Inc. announced that it has purchased control of cable TV Network MAVTV as part of its ongoing expansion program. Lucas Oil will make a significant financial investment in MAVTV and has plans underway to improve both the quality of the programming and the value of the Network.

Lucas Oil has been one of MAVTV's key shareholders and strategic partners since their initial investment in the network in 2008. MAVTV now joins the Lucas Oil Studio family of programming which already produces more than 350 Hours of Motorsports and Lifestyle television programming annually.

Lucas Oil's future plans for MAVTV will utilize its extensive portfolio of marketing relationships.  The campaign will include local media buys and prominent brand positioning within Lucas Oil properties such as Lucas Oil Stadium, home of the NFL's Indianapolis Colts, plus grass roots marketing at over 400 racing events throughout the country. These include Lucas Oil's Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling events and multiple teams in NHRA.  In addition, the MAVTV logo is featured on millions of Lucas Oil products sold each month in over 20,000 retail locations across the United States.

As MAVTV is absorbed into the Lucas Oil family of companies in the next few months, a slate of investments in both programming and infrastructure will be announced.

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