Hedits Acquires Alston
More Products Available for Performance Application
Jeff Lacina - October 14, 2011 09:50 AM
Heidts Automotive Group has acquired Alston Racing. “Adding Alston Racing to the Heidts Automotive family makes a great deal of sense for us when you look at the synergy between the two companies.” explains Wallace Leyhon, owner and president of Heidts Automotive. “This will allow us to provide an even more extensive product offering to our current Heidts dealers and customers. At the same time, the current Alston dealers and customers will be able to take advantage of certain economies of scale with regards to materials, and further leveraging Heidts renowned approach to quality engineering and manufacturing.”
Alston Racing has been a mainstay in the racing community for more than 30 years. Alston is one of only a handful of manufacturers that actually builds complete race cars, from which its extensive parts business evolved. “Our focus will remain on providing superior components to the race car market with the added advantage of Heidts engineering and manufacturing capabilities,” notes Mike Ruth, who will remain as Alston Product Manager.
The Alston acquisition also complements the strategic alliance between Heidts Automotive and Kenny Brown Performance that was announced back in May of 2011. As a result of this agreement, Kenny Brown has been contributing to the engineering expertise of both companies, bringing some of his 25 years of late-model Mustang and Camaro street, track and race car performance experience into the Heidts product lineup.