Carlisle Events Names New Sponsor
Andy Bolig - November 16, 2011 10:34 AM
By partnering with Carlisle Events, Gumout, one of the nation’s most recognizable brand names, becomes the “Official Performance Products” for all ten Carlisle-based events in 2012. Additionally, Gumout has agreed to be the presenting sponsor of the Carlisle Ford Nationals, June 1-3, at the Carlisle PA Fairgrounds.
The Gumout name will be associated with many great aspects of the upcoming Carlisle Events schedule. Spring Carlisle, which welcomes more than 100,000 automotive enthusiasts on average annually, will play host to the Hot Rodders of Tomorrow Engine Challenge where high school students compete for scholarship money and a trip to the finals at SEMA, held annually in Las Vegas. In addition, Carlisle’s remaining nine events, which in total average nearly 400,000 patrons, see attendees come in droves from all parts of the globe to browse the latest trends and historical machines for such events as Performance & Style, the Import & Kit Nationals, Ford Nationals, GM Nationals, Chrysler Nationals, Bike Fest, Truck Nationals, Corvettes at Carlisle and Fall Carlisle. Each event offers unique and often one-of-a-kind displays and features guaranteed to heighten the exposure of Gumout itself.
“The decision by Gumout and the ITW Global Brand to invest into a ‘double sponsorship’ with Carlisle Events reflects favorably on what we do as a company,” noted Jim Vinarski, Director of Business and Event Development. “They view us as one of the premier automotive event companies in the industry/hobby today and that means a lot to us. We’re excited to have them on board for 2012!”
Carlisle Events co-owner and co-founder Bill Miller added, “I’ve been a car guy all my life and I’ve used Gumout products for many years. Gumout has so many wonderful products that make our new cars, as well as our collector cars, operate at peak performance.” Miller continued that “Carlisle Events is proud to be associated with Gumout Performance Products. Now everyone in the collector car hobby will be able to see Gumout’s complete line of products showcased at all Carlisle Events shows.”