Faceoff on TV

Date for Qualifier Coverage

Larry Jewett - October 18, 2013 02:11 PM


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OPTIMA® Batteries has announced the premiere of the OPTIMA’s Search for the Ultimate Street Car series. It will air on Thursday, October 31 at 6 p.m. EDT and 9 p.m. EDT on MAV TV.
In the premiere, viewers will get a behind-the-scenes look at the action during the OPTIMA Faceoff at Road America in Elkhart Lake, Wisconsin. This regional qualifying event introduces a diverse range of performance vehicles and thestories behind the passionate drivers as they compete on one of the most historic race tracks in America.
The fun begins as all of the Faceoff participants drive more than 60 miles through Wisconsin’s scenic Kettle Moraine State Park to the Road America facility in the Detroit Speed Road Rally. Later in the weekend, all 71 Faceoff participants get on the track to test their cars and driving skills through the BFGoodrich Hot Lap Challenge, Wilwood Disc Brakes Speed Stop Challenge, Ridetech Street Challenge Autocross and the Lingenfelter Performance Engineering Design Challenge.
Participants traveled from all over the country to showcase their vehicle’s performance potential - making this year the most diverse yet. During the episode, fourparticipants are awarded with invitations to OPTIMA’s Ultimate Street Car Invitational event, held after the SEMA show in Pahrump, NV. Viewers can watch (and Tweet along using the hashtag #OUSCI) to see which participants are selected based not only on their vehicle’s performance, but also the spirit and attitude they showed over the course of the weekend.
OPTIMA’s Ultimate Street Car Invitational will take place at Spring Mountain Motor Resort and Country Club on Saturday, November 9, 2013. Fans can purchase tickets to the sixth annual OPTIMA Ultimate Street Car Invitational at