Fun at the Ballpark
Cal Show Becomes Annual Event
Larry Jewett - February 26, 2014 12:50 PM
The Carroll Shelby Cal Baseball Day, held this year on Feb. 15, at Evans Diamond located on the campus of the University of California, Berkeley, was a success. It will now become an annual event.
“The Carroll Shelby Cal Baseball Day was a testament of the excitement that surrounds the Shelby brand,” said Ari Kopmar, executive vice president of consumer initiatives. “We successfully bridged America’s favorite performance car with America’s favorite pastime in a way that’s never been done before. Not only was our reception strong among Shelby and Ford enthusiasts, but the support from the baseball fans and university students was tremendous. We’re excited about making the Carroll Shelby Cal Baseball Day an annual tradition.”
A special “Show and Shine” car exhibit was located outside the stadium and featured Shelby and Ford-powered cars owned by Team Shelby members and Ford enthusiasts from across northern California.
In addition to the “Show and Shine”, Carroll Shelby Cal Baseball Day was kick started with a special video presentation about Carroll Shelby and his contribution to American muscle car performance. Neil Cummings, co-CEO of Carroll Shelby International and a trustee for the Carroll Shelby Foundation threw the opening pitch for the first double header game; Joe Conway, Co-CEO of Carroll Shelby International and CEO of Shelby American, threw the opening pitch for the second game. Shelby merchandise including apparel, die cast collectibles and remote control cars were used as prizes during the game. An animated race video featuring a Shelby Super Snake GT500, Shelby Daytona Coupe and Shelby Cobra was also created for the event and will be shown at games throughout the season.
Dates for the 2015 Carroll Shelby Cal Baseball Day are still being considered.