Ram dealers want EcoDiesel pickups
More than 8,000 ordered in three days
Eric Kaminsky - February 20, 2014 10:00 AM
2014 Ram 1500 pickupChrysler Group LLC
Following the certification by the EPA of its best-in-class 28 mpg rating, Ram Truck dealers ordered more than 8,000 of the EcoDiesel-equipped pickups in a three-day period.
The new engine, which produces 420 lbs-ft of torque, accounted for more than half of all orders placed. Orders for customers – who haven’t even been able to take a test drive, since deliveries won’t begin until sometime later in March – will take priority over those for dealer stocks, Chrysler noted. Production began in February.
“The Ram 1500 is the only half-ton truck available with a diesel, so we see this as incremental business by having the only truck that can offer best-in-class fuel economy of 28 mpg combined with 9,200 lbs. of towing capacity,” said Reid Bigland, President and CEO — Ram Truck Brand, Chrysler Group LLC. “It’s every truck manufacturer’s dream to have this kind of initial order demand for a product. Fuel economy is the No. 1 request of half-ton buyers and the Ram 1500 EcoDiesel delivers without compromising capability.”