Hooked On Driving

Michelin Named Official Tire

Larry Jewett - June 04, 2014 09:58 AM


Michelin's Pilot Super Sport tire will be used on the Corvette demonstrators at Hooked On Driving


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      Michelin North America will become the “Official Tire” for Hooked On Driving (HOD) and its high performance driving program. 
      Hooked On Driving conducts non-competitive High Performance Driving Programs on road courses in six regions:  Northeast, Southern States, Florida, Great Lakes, Pacific Northwest and California. HOD customers range from new performance drivers in totally stock cars to fully prepared advanced track and race cars. HOD is also partnered with Corvette to provide test rides and drives of the new C7 Corvette Stingray Z51 Corvette.
      Michelin is a technical partner for Corvette Racing and is the exclusive original equipment provider for the new C7 Corvette. The MICHELIN® Pilot® Super Sport tire will be used exclusively on the HOD demonstrator Corvettes.
      “Michelin looks forward to teaming with Hooked On Driving to help drivers experience the exhilaration and pure driving pleasure that only Michelin tires can deliver,” said Oscar Pereda, ultra high performance tire marketing manager, Michelin North America.
      “We see this as a great corporate match that will allow us to be creative in leveraging the connection between Michelin products and programs, and Hooked On Driving customers,” said HOD founder David Ray. “We also see opportunities for technical education, race event promotions, added technical support, and many other ways to benefit HOD drivers.”