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What's In A Name

Enough value in Zora that GM has trademarked it

Andy Bolig - June 12, 2014 04:14 PM

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there might be a certain platform or engineering design that might serve as a nod to the father of GM performance

Sources reveal that GM has trademarked the name "Zora" recently, for use in "motor land vehicles, namely, automobiles".

For those familiar with GM, and more specificially, Corvette racing, the name Zora carries with it a LOT of pull in go-fast circles. That's because the man attached to that name, Zora Arkus-Duntov, was responsible for so many of the memorable motors that flowed out of GM's engineering center back in the 50's and through the mid-70's.

So many of the now-famous makes and models were directly attributable to him, right down to the super-valuable '63 light-weight Grand Sport Corvettes. It goes without much imagination that GM may be preparing for a special version of a performance car in the future. Where the imagination starts to roam freely is trying to decide what type of platform might be worthy for such a moniker? Seriously, we've got 650hp versions of the current Z06 to hit dealer showrooms later this year, the Camaro Z/28 is as track-ready as it's ever been and topping either of these examples would be quite a notable endeavor.

Perhaps rather than increased performance, there might be a certain platform or engineering design that might serve as a nod to the father of GM performance. If you look back through the history of his designs and engineering creations, mid-engined cars always seemed to rise to the surface. Perhaps there may be a Grand-Sport-esque variant of the new Z06 that utilizes more "lightness" in its build than the current model? Either way, it'll be a safe bet that it won't have a two-piece rear window with a split.

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