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Triple-Digit Sales Growth

Floodgates open for new-gen Corvette

Andy Bolig - March 03, 2014 11:21 AM

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The Bowling Green, KY plant has been turning out the new Stingrays since mid-September 2013 and after a few months of trying to keep up with demand for the new model, sales numbers are still strong

When General Motors released their latest sales numbers for February 2014, proof that the new C7 Corvette was hitting the sweet spot was easy to see.

While several of the General’s brands were listed among those enjoying increased sales, it was deliveries of the all-new Corvette Stingray that stole the show with increases of 149% over last year’s numbers.

The Bowling Green, KY plant has been turning out the new Stingrays since mid-September 2013 and after a few months of trying to keep up with demand for the new model, sales numbers are still strong. The year-to-date numbers for the new Corvette Stingray remain at levels not seen since 2006. January-February 2014 sales for Corvette total out to 4,699, compared to only 1,888 units by this time last year. Month-specific sales for 2014 are 2,438 for February and January’s numbers filling out the remaining 2,261 cars. Last year, the numbers-per-month were 980 in February and 908 in the first month of 2013.

 

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