Viper production to be halted

Plant will be idled for two months

Eric Kaminsky - March 19, 2014 09:15 AM


A 2014 SRT Viper GTS with the Anodized Carbon Special Edition Package.

Chrysler Group LLC

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Just months after it introduced new colors and special editions at a number of auto shows, Chrysler announced that it will shut down production of the Viper in mid-April. 

The company said weak demand for the high-performance car was the reason for the two-month suspension. Production is scheduled to end the week of April 14, and won’t resume until the week of June 23; 91 workers will be temporarily laid off.

The Connor Avenue Assembly Plant is the only one that makes the Viper; each one is hand-crafted.

Chrysler cut production 30 percent last fall, also due to weak demand. The company only sold 591 of them in 2013, and just 91 in January and February, according to figures quoted in the Detroit Free Press. The paper also reported that dealers had 756 of them on their lots, a 412-day supply. Chrysler plans called for selling 1,600 of the cars annually.

The base price for the Viper is $99,395 and $122,995 for the Viper GTS. It is powered by an all-aluminum 8.4L V-10 engine that cranks out 640hp and 600 lbs-ft of torque.