Price Bitten

Dodge's Snake slithers in under ZR-1 pricing

Andy Bolig - September 10, 2012 08:38 PM


SRT brand chief Ralph Gilles kisses the snake at the New York auto show in April of this year.

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Viper's pricing makes it less expensive than the Chevrolet Corvette ZR1

The 2013 SRT Viper will be Chrysler's most expensive production vehicle ever, but still cheaper than a comparable Corvette ZR1.

Chrysler informed their dealers that Viper will carry a sticker price of at least $99,390, including a $1,995 delivery charge. The Viper GTS will start at $122,390, including delivery, while the ZR1 carries a sticker price of $113,575 with delivery and includes a $1,000 gas-guzzler tax. The Viper's price doesn't yet reflect a gas-guzzler tax.

The 2013 Viper, introduced in April at the New York auto show, has an 8.4-liter V-10 engine that generates 600 lb/ft of torque. The new Viper weighs 100 pounds less than the automaker's last version of the sports coupe, which ended production in 2010 and carried a sticker price of $90,255, before freight charges and gas-guzzler tax. The 2013 Viper's pricing makes it less expensive than the Chevrolet Corvette ZR1, which has nearly the same horsepower and torque as the Viper.

Chrysler says it plans to build only 2,000 Vipers a year, and dealers will have to pay a one-time fee of $25,000 and undergo Viper-specific training for the right to sell the powerful two-seaters. The delivery charge for all Vipers is more than double that of Chrysler's other vehicles. However, all Vipers will travel from the company's Conner Avenue assembly plant in Detroit directly to the ordering dealer through a covered, point-to-point trucking carrier, and not by rail, Chrysler said.