Celebrating at Chicago

New and Old Meet

Larry Jewett - February 18, 2014 01:03 PM

ImageJohn Gunnell

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The 2015 Chrysler 200 may have been the company’s star of the show at the recent Chicago Auto Show, but there was plenty of attention drawn to the special 50th anniversary display of the Hemi. 

A selection of items from the unique line of merchandise created by Mopar to celebrate the 50th anniversary of the iconic GEN II 426 race HEMI engine was also shown. The new product line was launched in January to kick off the year-long commemoration of the legendary engine and is now available to consumers at HEMI merchandise featuring the HEMI 50th anniversary logo will include items such as clothing, decorative lighting, clocks, a pub table, stools and much more.
 The apparel line does not include the outfits worn by the models who were standing by at the 2014 Challenger. They were promoting the return of the Scat Pack while showing off the new Mopar product complete with the Shaker hood scoop. What was once old has become new again.