The Countdown Nears End
Larry Jewett - December 03, 2013 09:02 AM
Ford is counting down to the next chapter in the Mustang story by inviting people to share their photographic stories of inspiration using the #MustangInspires hashtag on Instagram, Facebook and other social media platforms. The tagged photos and videos will appear on http://www.mustanginspires.com/.
“Mustang has come to be much more than just a car for its legions of fans spanning the globe from New Zealand to Iceland and Shanghai to Berlin,” said Jim Farley, executive vice president of Ford global marketing, sales and service and Lincoln. “When you experience Mustang, it ignites a sense of optimism and independence that inspires us all.
“Everybody has a Mustang story, and the emergence of social media has helped the Mustang community share and connect these personal moments in not just words, but photography and video,” said Farley. “Mustang is the most ‘Liked’ car of all time on Facebook, with more than 5.5 million fans. There is no better way to build excitement for what’s next than by encouraging even more sharing of the Mustang story through these very personal, emotional mediums.”
To build even more anticipation for the all-new Mustang, Ford is using Instagram (http://instagram.com/ford) to release the first image of the new car, giving fans a tease of what to expect on Dec. 5.
The reveal of the 2015 Mustang is expected to garner worldwide attention, leading into the 50th anniversary of the iconic pony car. Simultaneous reveals are planned for six cities around the world, instead of just North America. The three U.S. cities are Detroit, New York and Los Angeles, joined by Sydney, Australia, Barcelona, Spain and Shanghai, China.
Those who are not in those cities and are looking for a sneak peek may be able to see the car on a special event during the December 5 airing of ABC’s “Good Morning America”.