WD-40 Turns to Foose

SEMA Project Vehicle in the Works

Larry Jewett - September 12, 2011 08:00 AM

After raising nearly $300,000 for children’s charities with its two previous charity vehicle builds, WD-40 Company is partnering with legendary hot rod designer and TV star Chip Foose to design and manage the build of this year’s WD-40®/SEMA Cares project vehicle.

The vehicle, which will be unveiled at the SEMA Show in Las Vegas Nov. 1-4, will appear at select West Coast auto-related events and then be auctioned off at the Barrett-Jackson Classic Car Show and Auction Jan. 21 in Scottsdale, Ariz. Proceeds of the sale of the vehicle will go to Childhelp® and The Victory Junction Gang® Camps children’s charities.

“You’ve seen the Camaro and the Mustang with those beautiful WD-40 brand colors, and this year we’re going to build something that will turn even more heads,” Foose said. “I can’t wait to build it, drive it and then auction it off for a great cause at Barrett-Jackson.”

This is the third consecutive year WD-40 Company has partnered with SEMA Cares, the charity arm of the Specialty Equipment Market Association (SEMA), to build a custom vehicle for charity. In 2009, the WD-40/SEMA Cares Camaro raised $75,000 for Childhelp® and the Victory Junction Gang® Camps, and last year the WD-40/SEMA Cares Mustang raised more than $200,000 for those same charities. Foose is partnering with a number of aftermarket automotive and technology companies, which will donate parts, equipment and services, to give the vehicle exceptional performance and a distinctive Foose design.