GM Displays Honored
Top vote-getters in three categories
John Gunnell - February 27, 2014 08:22 AM
Caddy’s Elmiraj took 29 percent of the Best Concept Car vote.John Gunnell
Captain America helped Chevrolet win the nod for best exhibit.John Gunnell
For the ninth time, consumers voted for their favorite Chicago Auto Show displays in five categories in a “Best of Show” promotion and GM took three of the five slots.
Best Concept Vehicle honors went to the Cadillac Elmiraj (29 percent of vote). The Best Green Vehicle award was another Cadillac prize and went to the ELR (32 percent of vote). With 20 percent of the vote, Chevrolet took the Best Exhibit nod in the 10-day balloting.
The Cadillac ELR took the honors for Best Green Vehicle and even whipped GM’s own Chevy Volt. The ELR is a strikingly styled luxury coupe with an extended-range electric powertrain. Best Concept honors went to the luxurious Cadillac Elmiraj, which made its debut last summer at the 2013 Pebble Beach Concours d'Elegance. Elmiraj is a two-door, four-seat coupe with a twin-turbo V-8 and rear-wheel drive.
Taking top honors as Best Exhibit was Chevrolet, snapping a three-year run by Jeep. Chevrolet’s exhibit included the debut of the all-new City Express, the Corvette Z06, a Greenbrier photo booth with take home flip book, free buttons and trading cards, outdoor Silverado ride & drive, Marvel comic book giveaways and phone charging stations.
In all, nearly 8,500 consumers voted for best of show, which was sponsored by the Chicago Tribune. Each consumer who voted was entered for a chance to win one of ten $50 Shell gas cards. The awards for Best of Show will be presented to the winning manufacturers at the annual Midwest Automotive Media Association Spring Rally, held annually at Road America in Elkhart Lake, Wisconsin.